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  Finding Your Business's Niche in Online Marketing  
 

You will hear over and over again that the quickest way to find success on the net is niche marketing. So, what is niche marketing?
 
Niche marketing can refer to both marketing and business choice. In and of itself, niche marketing refers to finding a segment of the general market for a service or product line. One then develops a solution for the needs of that segment and then markets to it to get the word out.
 
Niche marketing translates just as well to the Internet. One of the biggest mistakes made by new businesses on the web is biting off more than they can chew. The point is to focus both your site and niche marketing on a segment of the market that is not already dominated.
 
What is niche marketing? The best way to make a lot of money on or off the web.
 
Niche marketing is a powerful method of creating for yourself a lifelong income and career doing something you find very enjoyable.
 
High-level steps for niche marketing:

  • Brainstorm a specialty skill set. Find out what you are good at, or what you like doing. Notice the needs of your own that you are serving by being good at those skills. Other people will have similar needs.

  • Research and identify one or more niche market sectors. Carefully research and identify every possible demographic group that might be interested in your specialty skills. Packaging your skills in different ways often will lead to new niches in which to market successfully. Think of needs that people have, and how your skills can help meet those needs.

  • Identify, test market, and develop products and services. For every identifiable need, you can think of, identify a product or service (or better yet, more than once, across a range of prices) that will meet that need.

  • Measure, adjust, and expand. Business today is a daily challenge to survive and prosper. You must continually measure your progress, adjust your strategies, and expand the scope of your business to stay ahead of your competitors. And if you are successful, you will have competitors. This is a sure sign that you are doing it right.

Niche marketing is not a new concept. Companies and individuals have been using this strategy for decades.
 
 Cost-effective and extremely efficient in sustaining growth, niche marketing is quickly becoming every small business's secret weapon for generating massive profits. It's easy to tell when you're dealing with niche markets. Most of the time, they aren't being served by competing products. But more importantly, you know you're dealing with a profitable niche market when you discover that it has potential growth with no real competitors.






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